Direct Mail Lead

NORWALK, Conn., Oct. 16 /PRNewswire/ -- Affinion Group, a leading global affinity marketer, has launched a new direct response marketing division that draws on its nearly 35 years of marketing strategy, creative design, database modeling, direct mail and telemedia campaign execution and results analysis expertise.

Affinion Direct Response Group, ADRG, based in Norwalk, Conn., offers the comprehensive and longstanding marketing services resources of Affinion Group, including innovative marketing strategy consulting and creative development, extensive database analysis and predictive modeling, a telemedia division that manages more than 40 million calls in 14 countries each year, and a direct mail strategy and print production team that oversees more than 690 million printed pieces across approximately 15,000 campaigns annually.

infoUSA(R) Announces Resignation of Board Member Dennis P. Walker

Aviation. At a Board of Directors meeting on January 25, 2008, the infoUSA board accepted Mr. Walker's resignation, fixed the current number of directors at ten, and passed a resolution expressing the appreciation of the Company for Mr. Walker's years of service. "We are sorry to lose Denny as a director, and thank him for serving so well," said Vin Gupta, infoUSA's Founder, Chairman and Chief Executive Officer. "We wish him all the best going forward." About infoUSA infoUSA (www.infoUSA.com), founded in 1972, is the leading provider of business and consumer databases for sales leads & mailing lists, database marketing services, data processing services and sales and marketing solutions. Content is the essential ingredient in every marketing program, and infoUSA has the most comprehensive data in the industry, and is the only company to own 12 proprietary databases under one roof.

MarketBuddy 1.0 eases internet marketing

Excel Software today began shipping MarketBuddy 1.0 for Mac OS X and Windows systems. The software is designed to reduce human effort required to market any product or service using the internet, both by storing as well as organizing marketing contact information and automating common marketing activities. MarketBuddy 1.0 posts news to websites as well as press release distribution sites, lists items in product directories as well as white papers, and fills in Web forms or uploads trial/shareware to software sites automatically. The application also manages email lists, sends newsletters, and enables users to support customers while tracking sales leads. MarketBuddy 1.0 is priced at $200 and requires Mac OS X 10.1 or later.

MarketBuddy presents a window with panels for groups, contacts, documents, emails, and setup.

Super Tuesday Primer

On the GOP side, Arizona Sen. John McCain, coming off a crucial Florida win last Tuesday, hopes to roll his current momentum into an irresistible force that overwhelms former Govs. Mitt Romney of Massachusetts and Mike Huckabee of Arkansas, his top two remaining rivals.

"For Republicans, Super Tuesday may be the beginning of the end. For Democrats, it may only be the end of the beginning," said John Pitney, a political science professor at Claremont McKenna College in California.

Test looms large for Conservative ethnic-outreach strategy

The federal Conservatives have rolled out the red carpet for Gregory Hong.

"I believe the Korean vote is going to be an untapped vote and swayed to any party depending on which party puts more effort in it, and we have a pretty good presence in there," he said.

Denial of Due Process to Muslims Disgraces Us All

"One cannot level one's moral lance at every evil in the universe. There are just too many of them. But you can do something, and the difference between doing something and doing nothing is everything."?Daniel Berrigan "We are apt to shut our eyes against a painful truth". Is this the part of wise men, engaged in a great and arduous struggle for liberty? Are we disposed to be of the number of those, who having eyes, see not, and having ears, hear not..? For my part, whatever anguish of spirit it might cost, I am willing to know the whole truth; to know.. it "" now." Patrick HenrySince the events of September 11, 2001, the U.S. Government has pursued its "war on terror"? on two fronts.The obvious one is the military front, which has taken American soldiers to battle in places like Afghanistan and Iraq; less obvious is the financial front.The government has instituted a strategy of tracking and freezing money internationally as a way to stem the flow of the "terror-dollar"? which it sees as the "lifeblood"? of terrorist operations.1 Thomas Naylor, a McGill University professor and author of Satanic Purses: Money, Myth and Misinformation in the War on Terror, accuses the U.S.

CDOh No!

It was not a good omen. This week Lewis Ranieri, a pioneer of mortgage securitisation in his "Liar's Poker" days at Lewis Ranieri, sold his property-financing firm because the subprime crisis had cut it off from fresh debt. If the industry's godfather can't navigate the storm-tossed markets, what hope its greedy children?

Banks that a few months ago were falling over each other to underwrite mortgage-backed securities and the labyrinthine pooling structures, known as collateralised-debt obligations (CDOs), that sit atop them, have admitted to more than $30 billion in losses. That figure is set to rise sharply as mortgage defaults in America climb. Citigroup estimates that big banks may be facing $64 billion in write-downs, excluding its own figures — and it was one of the top two underwriters of CDOs.

Photos: NJTC IT Industry Network Hosts Reception: Social Networking ...

SOUTH ORANGE, N.J., Nov. 5 /PRNewswire/ -- Social networking websites such as MySpace, Facebook and LinkedIn aren't just for teenagers. In fact, these URLs, and others including specialty medical sites, are rapidly becoming the go-to spots for professionals who want to log on, learn, share and meet potential customers and partners.

The program will include a panel discussion and presentations about how you can use social networking websites to enhance your business by generating leads, conducting marketing research, and creating targeted advertising campaigns.