| Affinion Direct Response Group Launched
NORWALK, Conn., Oct. 16 /PRNewswire/ -- Affinion Group, a leading global affinity marketer, has launched a new direct response marketing division that draws on its nearly 35 years of marketing strategy, creative design, database modeling, direct mail and telemedia campaign execution and results analysis expertise. Affinion Direct Response Group, ADRG, based in Norwalk, Conn., offers the comprehensive and longstanding marketing services resources of Affinion Group, including innovative marketing strategy consulting and creative development, extensive database analysis and predictive modeling, a telemedia division that manages more than 40 million calls in 14 countries each year, and a direct mail strategy and print production team that oversees more than 690 million printed pieces across approximately 15,000 campaigns annually.
Directory of Top Computer Executives - Canada Edition
The Canada Edition of the Directory includes information on more than 8,000 key executives in over 4,500 companies in all of the Canadian provinces. Because the Directory lists vital information for each listed installation, you can zero in on your best prospects. The availability of multiple target marketing methods will make your marketing program more efficient and effective. Names and titles - complete names, titles, and department names of key decision makers: the top computer executives and managers who oversee operations, application programming, technical support, data communications, and microcomputers. Contact information - company name, division or subsidiary name, complete mailing address, mail stops, and telephone numbers will make your direct mail campaigns and telemarketing efforts more successful than ever before.
Dear candidates: Enough of your pleas, if you please
A few weeks ago, I started getting e-mail from Hillary Clinton. Her campaign had found my e-mail address on a press list and started sending me messages almost daily. I automatically reached for the "please remove" link, then hesitated. Having a semidirect line to a potential future president might not be a bad thing. It was a standard-issue news release expressing her opposition to a presidential veto and contained the expected critical talking points. On the other hand, it represented an unvarnished dispatch from the campaign, explaining her position in a form different from a news story — the message as she presumably intended, so I could draw my own conclusions. I sought to expand the experience, dusting off an old Web-mail address and joining the mailing lists of the candidates I found interesting.
November 2
Though the parents of the children have forgiven him, Clifford Lee Helm is scheduled to go to trial before Superior Court Judge Jerome Leveque on Feb. 25/Kevin Graman, Spokesman-Review, here. 3. A bolt of lightning directly hit Lara Eustermann - instantly burning her body and stopping her heart. She was, essentially, dead. Now, one month later, an update neither doctors nor her family expected/KTVB, here. 4. News Roundup: Otter's top aide going to work for Idaho utility owner/KTVB; Rumors flying over North Idaho MRSA cases/KREM2; Bennett sez he's moving Sonics to Oklahoma/Seattle PI; Expert sez Russell wasn't speeding/Spokesman-Review; Sexual assault prompts warning on Boise State campus/KTVB; and Idaho tourism director stepping down/KTVB. 5. Blogosphere: The SR terminations/News Is A Conversation; UIdaho to stop delivering junk mail/Eye On Boise; I grieve/Bay Views; No news is not good news/Dogwalk Musings; and Larry Grant induces a spit take/Adam's Blog.
Consumer Reports: Get rid of unwanted mail
Did you know that more than 53,000,000 trees are used each year to produce paper catalogs alone? Factor in junk mail and unsolicited credit-card offers, and the waste keeps growing. What few people realize is that you can opt out and choose not to receive catalogs in the mail. You can even end those seemingly endless credit-card solicitations. Consumer Reports' www.GreenerChoices.org says stopping the mailbox deluge is easier than you might think. The Direct Marketing Association, which includes companies that send you catalogs, must take you off of their mailing list if you sign up for their "mail preference service." That includes subscription offers sent by companies such as Consumer Reports. All it takes is $1 and a click of a mouse. You can go to www.DMAConsumers.org, then click on "remove my name from those lists." There, you'll find the one-page form you need to fill out to cut off the flow.
Why Marketing Has Become So Evil (& Six Tips on How Consumers Can ...
The two key reasons marketing has degenerated into consumer trickery, and six tips consumers can use to protect themselves, according to consumer advocate Brian Vaszily. (PRWEB) September 11, 2006 -- According to Brian Vaszily, consumer advocate and columnist, "The number one reason that marketing has degenerated into a range of sinister tricks played on consumers is because most merchandise, services, brands, people, ideas and beliefs being marketed these days are crap, and there is more of this crap than ever." The close number two reason, according to Brian Vaszily? .
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