| Consumer Reports: Get rid of unwanted mail
Did you know that more than 53,000,000 trees are used each year to produce paper catalogs alone? Factor in junk mail and unsolicited credit-card offers, and the waste keeps growing. What few people realize is that you can opt out and choose not to receive catalogs in the mail. You can even end those seemingly endless credit-card solicitations. Consumer Reports' www.GreenerChoices.org says stopping the mailbox deluge is easier than you might think. The Direct Marketing Association, which includes companies that send you catalogs, must take you off of their mailing list if you sign up for their "mail preference service." That includes subscription offers sent by companies such as Consumer Reports. All it takes is $1 and a click of a mouse. You can go to www.DMAConsumers.org, then click on "remove my name from those lists." There, you'll find the one-page form you need to fill out to cut off the flow.
MarketBuddy 1.0 eases internet marketing
Excel Software today began shipping MarketBuddy 1.0 for Mac OS X and Windows systems. The software is designed to reduce human effort required to market any product or service using the internet, both by storing as well as organizing marketing contact information and automating common marketing activities. MarketBuddy 1.0 posts news to websites as well as press release distribution sites, lists items in product directories as well as white papers, and fills in Web forms or uploads trial/shareware to software sites automatically. The application also manages email lists, sends newsletters, and enables users to support customers while tracking sales leads. MarketBuddy 1.0 is priced at $200 and requires Mac OS X 10.1 or later. MarketBuddy presents a window with panels for groups, contacts, documents, emails, and setup.
Is Sales and Marketing Tech Integration Worth the Trouble?
The statistics suggest there is, in fact, measurable value in the cross-pollination of sales and marketing information within CRM and marketing technologies. Best-in-Class companies are integrating these tools. More importantly, they have achieved increases in key performance indicators as a direct result. Access Free B2B Videos and Win a Free Dell XPS Notebook!Learn industry trends, compare solutions, and research vendors. Free access to B2B webcasts and videos on E-Commerce, Networking, CRM, Security & more And chance to win a Dell XPS Notebook. Register now! .
Directory of Top Computer Executives - Canada Edition
The Canada Edition of the Directory includes information on more than 8,000 key executives in over 4,500 companies in all of the Canadian provinces. Because the Directory lists vital information for each listed installation, you can zero in on your best prospects. The availability of multiple target marketing methods will make your marketing program more efficient and effective. Names and titles - complete names, titles, and department names of key decision makers: the top computer executives and managers who oversee operations, application programming, technical support, data communications, and microcomputers. Contact information - company name, division or subsidiary name, complete mailing address, mail stops, and telephone numbers will make your direct mail campaigns and telemarketing efforts more successful than ever before.
London stations: 'Moyles on the run'
Bauer's Magic has now been the most popular London commercial station in terms of reach for four quarters in a row. However, in terms of market share it was narrowly beaten by Heart, by 6.2% to 6.1%. "We are delighted that Magic is number one again in reach - to have that accolade for four quarters in a row is no mean feat. It is a long time since a station has done that in London," said Steve Parkinson, the marketing director for Bauer Radio - previously Emap Radio. · To contact the MediaGuardian newsdesk email editor@mediaguardian.co.uk or phone 020 7239 9857. For all other inquiries please call the main Guardian switchboard on 020 7278 2332. · If you are writing a comment for publication, please mark clearly "for publication". Contact us | Print | Clip | Send to a friend | Share | .
BG orchestra presenting concerts for kids
The Bowling Green Chamber Orchestra will make the orchestra experience more accessible for children with the 2008 Children's Cushion Concerts.The first performance, called "Step in Time," will be at 2 p.m. Sunday at the L&N Train Depot. Tickets - which are $10 plus a $2 box-office fee for each show or $30 plus a $6 box-office fee for a subscription to all three shows - are available online at www.bgco.com, by phone at 846-2426 or at the BGCO office at 1046 Elm St. Subscriptions include one child and one adult ticket and a Perry's Pal pack, which includes a special stadium cushion, T-shirt, CD of Perry's Pals Club Song, a coloring book, crayons and more.The concerts are targeted at children ages 2 to 9, BGCO director of marketing Heather Higgins said. Children sit on cushions on the floor with the orchestra as BGCO music director Jeff Reed leads them through the interactive concert."It's a way to get children into music at an early age in an informal setting," she said.
Cell phone numbers up for sale
Three U.S. senators are pushing a bill to protect more than 250 million consumers from having their cell phone numbers listed in a 411 directory similar to directories available for residential phone numbers.Prospects of a cellular phone directory have raised fears about a flood of telemarketing via wireless calls and text messaging. While the Federal Communications Commission says those fears are unfounded, there are other privacy concerns at stake.The wireless industry says it has no intention of creating such a directory, although it once did plan to do so.But the bipartisan authors of the Wireless 411 Privacy Act say they dont want to take any chances, and they note that numbers are already available in at least one online directory service that has 90 million cell phone records.I think this is something we want to nip in the bud and say, You wanted to do this, and now you dont.
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